At times it becomes important to check the age of a domain, for instance you want to check the age of a web site of your competitor. Here’s a tool you can employ to provide you that information. Enter the domain in the "Enter the URL" section and click "Get Domain Age" tab.
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Have you ever come across a site with great content and wondered why it didn't show up on any of the search results? Or you found great offers on a website and want to make a purchase, but are wondering whether it's genuine or not. How to get past that conundrum? Well, the answer is the domain age checker.
Mostly what happens is that even if the website has quality information, it doesn't show up in search results because it's new. It hasn't come under their radar and hasn't been crawled by the search engines. Search Engine Indexation, as we already know by know by now, takes time.
It's pretty much like the human age only. It refers to the amount of time a domain name has been active on the World Wide Web. If a domain name was registered in 2018, in 2021 its age would be 3 years.
This is a topic that has been debated by digital marketers for years. Although, for search engine rankings the time frame that matters is from when it was crawled by the Search Engines for the first time when it first got indexed. For example, if a domain name was registered six years ago, but the content was put on the site just one year back, as per the search engines, the age of the domain is one year. An old website will also have an edge over a new one when it comes to search rankings. It's an easy way to operate for the search engines given that they crawl through thousands of websites each day. The reason search engines give weightage to longevity is because they don't want sites with short lifespans to appear on the search results. You might have noticed that the new businesses work hard to put up new content regularly on their website. Why do they do that? Because that's the only way to tackle the disadvantage of being a new site on the internet.
How search engines rank websites is, that if a site is new, but it has new content posted regularly, with quality backlinks, its ranking starts to improve. Whereas a website that's been there for a while, but has not posted anything new for quite some time, its ranking starts to go down. Eventually, an active site will overtake an idle site irrespective of age. So thinking that age is the only factor in search engine rankings would be wrong.
One of the simplest tools on the internet to check the domain age. All you need to do is enter the URL and it will give you the following information.
You can check how you're faring against your competitor who is older than you in the market. As a digital marketer, you can use it to show the quick results you've achieved with a website. You can also map when your domain name is due for expiry and renew it before that happens.
Before planning to purchase a website or a domain name, you must check its age and authority. Both of these will play a huge role in determining your initial search rankings.