It would not be wrong to say that we are living in a highly digital world today. Internet and smartphones dominate our everyday interactions including the way businesses operate.

Mobile phones and the internet have drastically changed our lives. From the way we interact with each other to the way the businesses are run, the world has been digitized and

The introduction of the world wide web (www) and booming of internet in the current digital world changed the landscape of marketing from traditional to digital.