It would not be wrong to say that we are living in a highly digital world today. Internet and smartphones dominate our everyday interactions including the way businesses operate. There has been a significant shift from physical spaces to virtual ones when it comes to purchasing patterns.
Digital Marketing, a concept coined in the 1990s has become an integral part of any company. Keep reading to know why digital marketing matters to your business.
With the experience of purchasing goods and services practically at your fingertips, the old rule book of marketing is no longer relevant. Customers are moving to everything digital: laptops, smartphones, tablets, and even smartwatches. Businesses need to be there where their customers are. As many as 30% of local brands have moved with the time and have a digital marketing strategy.
Digital Marketing influences a business in many different ways. Here, we have explained 6 core reasons why do we need Digital Marketing.
1. It is Cost-Effective
One of the reasons why digital marketing matters is because it is affordable and cost-effective. During the times where TV and newspapers were primary channels of marketing, only companies having a significant capital could afford them. Digital marketing has been a game-changer in this regard. It has offered a level playing field for businesses of every shape and size. A startup and a huge e-commerce player, both can use any digital marketing platforms they like.
2. It Facilitates Brand Awareness and Visibility
Brand building is what inspires the confidence of the customers in the brand. Being aware of the brand is a critical aspect of brand building. Digital marking optimizes brand awareness through various platforms and helps companies and products to be more visible. The more the visibility, the more the brand awareness and the more the brand awareness, more would be the more consumer confidence.
3. It is Measurable
The traditional marketing methods lacked the measurability factor. However, with the advent of digital marketing, things have changed. It allows companies to learn about the latest patterns in consumer behavior. From who is viewing what and which product interest which age category, digital marketing provides companies with scores of data that can be used for further decision making. With the latest analytics, businesses can have the data in real-time.
4. It Improves Customer Engagement
One of the biggest ways in which digital marketing has made a difference to businesses is by increasing customer engagement. Inputs from customers are important for retaining and increasing the customer base. Digital marketing has introduced innovative ways for customer engagement. From the old-fashioned newsletter distribution and emails to more interactive ways like live chats on Instagram, Facebook, and Twitter to organizing contests, there is a multitude of ways to improve the interaction between brands and their customers.
5. It Places Brands Where They Can Be Found
Online research has become commonplace before buying products and services. There is no one who hasn’t Google searched for online reviews for things they were interested in. SEO puts brands where the audience can easily find them. It ranks brands to make them visible to the customer.
6. It Offers Seamless Transition to Mobile Marketing
Mobile phones have replaced the place that desktop used to have at one point in time. The accessibility of information anywhere anytime has radically alternated the face of digital marketing. Mobile marketing provides the opportunity to reach the customer base in their natural environment.
Adopting digital marketing in today’s marketplace jam-packed with products and services is the only way to survive and thrive. Digital marketing tools and strategies not only take the businesses where their consumers are but also make them visible and significantly contribute to their brand building. All this and much more at a fraction of a cost.