April 21, 2021

Organic Search vs. Paid Search: What’s the Difference?

There are essentially two types of searches, organic search and paid search. Businesses across the world try to exploit the potential benefits of these search types, as and when
March 6, 2021
Disadvantages of Paid Search

4 Major Disadvantages of Paid Search in Digital Marketing

For sure paid search has the potential, scope and reach to get the desired traction for businesses. However, this online marketing channel comes with its own share of drawbacks
February 22, 2021
Disadvantages of Organic Search

4 Major Disadvantages of Organic Search in SEO

There are innumerable benefits of organic search. If companies channelize their resources in right direction and follow a structured approach, organic search can be the
February 16, 2021
Benefits of Paid Search in Digital Marketing

7 Most Important Benefits of Paid Search in Digital Marketing

Paid search is the main revenue generating source for search engines. Advertisers submit their ads to search engines, the ads get approved and displayed to users, and subsequently
February 16, 2021
Benefits of Organic Search

6 Most Important Benefits of Organic Search in SEO

Paid search, though instant, ceases to deliver the moment the advertiser pauses the ad campaign. On the other hand, organic search is not bound by any paid campaign. It
February 15, 2021
What is Paid Search in Digital Marketing

What is Paid Search in Digital Marketing?

Unlike organic search, paid search is an online marketing channel in which search engines permit businesses to show their ads in SERPs. Google leads the market share in paid
February 14, 2021
What is Organic Search in SEO

What is Organic Search in SEO?

The term organic means anything that is produced naturally. In online marketing, organic search refers to search that yields results without executing anything inventive such as
February 6, 2021
How to Improve Search Engine Rankings

How to Improve Search Engine Rankings of Your Site?

I was baffled. I had spent a lot of man hours, with my core team, on the design and content of my company web site. Yet, it was not able to get the expected traction. It ranked
February 5, 2021
About Search Engines Ranking

Search Engine Rankings: Know Everything About It

What exactly is the search engine ranking? By definition, it’s the position a URL gets on a search engine results page. The word ‘gets’ is significant here, because no other entity but a
February 4, 2021
Top 10 Most Popular Search Engines

Top 10 Most Popular Search Engines in the World

Can engines rule the roost in search? Yes, you get it right. Google rules the roost, so to speak, when it comes to the search engine space. Yet, there are many others like the big