June 16, 2021

6 Best SMO Strategy: Enhance Your Online Brand Awareness

As we have learnt so far, there are innumerable benefits of SMO. Overtime, a lot of businesses around the world have understood its capabilities and potential. Secondly, to
June 11, 2021
Five Golden Rules of SMO

Social Media Optimization: Five Golden Rules of SMO

At the base of every SMO strategy are a set of rules that lay the foundation of its right approach. These rules were first given by Rohit Bhargawa in 2006. This tutorial will look at
June 2, 2021
What is SMO

What is SMO? A Guide for Content Marketers

First and foremost, let’s get our thoughts clear here. Social Media Optimization (commonly known as SMO) cannot be termed as optimization of social media profiles of an entity.
May 29, 2021
What is Technical SEO

What is Technical SEO? A Basic Guide for SEO Beginners

As the name suggests, websites require certain technical optimizations that make it easier for crawlers to navigate its pages. Once all the optimizations are complete and are
May 22, 2021
What is Off Page SEO

What is Off Page SEO? A Basic Guide for SEO Beginners

Off Page SEO is a set of promotional activities performed outside the site. Prime objective of these activities is to enhance the credibility of the site on the Internet. These
May 8, 2021
What is On Page SEO

What is On Page SEO? A Basic Guide for SEO Beginners

Any optimization that you perform on your website and to a large extent on its pages is on-page optimization. Ultimate aim of on-page SEO is to make the website more usable for
May 2, 2021
Types of SEO

Types of SEO: You Must Learn to Boost Your Site Traffic

A lot of us will agree that, for any brand or business to succeed in the online marketing sphere it needs to have a well-grounded SEO strategy at place. With SEO it takes time
April 21, 2021

Organic Search vs. Paid Search: What’s the Difference?

There are essentially two types of searches, organic search and paid search. Businesses across the world try to exploit the potential benefits of these search types, as and when
March 6, 2021
Disadvantages of Paid Search

4 Major Disadvantages of Paid Search in Digital Marketing

For sure paid search has the potential, scope and reach to get the desired traction for businesses. However, this online marketing channel comes with its own share of drawbacks
February 22, 2021
Disadvantages of Organic Search

4 Major Disadvantages of Organic Search in SEO

There are innumerable benefits of organic search. If companies channelize their resources in right direction and follow a structured approach, organic search can be the