June 2, 2021
First and foremost, let’s get our thoughts clear here. Social Media Optimization (commonly known as SMO) cannot be termed as optimization of social media profiles of an entity.
May 29, 2021
As the name suggests, websites require certain technical optimizations that make it easier for crawlers to navigate its pages. Once all the optimizations are complete and are
May 22, 2021
Off Page SEO is a set of promotional activities performed outside the site. Prime objective of these activities is to enhance the credibility of the site on the Internet. These
May 8, 2021
Any optimization that you perform on your website and to a large extent on its pages is on-page optimization. Ultimate aim of on-page SEO is to make the website more usable for
May 2, 2021
A lot of us will agree that, for any brand or business to succeed in the online marketing sphere it needs to have a well-grounded SEO strategy at place. With SEO it takes time
April 21, 2021
There are essentially two types of searches, organic search and paid search. Businesses across the world try to exploit the potential benefits of these search types, as and when
March 6, 2021
For sure paid search has the potential, scope and reach to get the desired traction for businesses. However, this online marketing channel comes with its own share of drawbacks
February 22, 2021
There are innumerable benefits of organic search. If companies channelize their resources in right direction and follow a structured approach, organic search can be the
February 16, 2021
Paid search is the main revenue generating source for search engines. Advertisers submit their ads to search engines, the ads get approved and displayed to users, and subsequently
February 16, 2021
Paid search, though instant, ceases to deliver the moment the advertiser pauses the ad campaign. On the other hand, organic search is not bound by any paid campaign. It