February 16, 2021
Paid search is the main revenue generating source for search engines. Advertisers submit their ads to search engines, the ads get approved and displayed to users, and subsequently
February 16, 2021
Paid search, though instant, ceases to deliver the moment the advertiser pauses the ad campaign. On the other hand, organic search is not bound by any paid campaign. It
February 15, 2021
Unlike organic search, paid search is an online marketing channel in which search engines permit businesses to show their ads in SERPs. Google leads the market share in paid
February 14, 2021
The term organic means anything that is produced naturally. In online marketing, organic search refers to search that yields results without executing anything inventive such as
February 6, 2021
I was baffled. I had spent a lot of man hours, with my core team, on the design and content of my company web site. Yet, it was not able to get the expected traction. It ranked
February 5, 2021
What exactly is the search engine ranking? By definition, it’s the position a URL gets on a search engine results page. The word ‘gets’ is significant here, because no other entity but a
February 4, 2021
Can engines rule the roost in search? Yes, you get it right. Google rules the roost, so to speak, when it comes to the search engine space. Yet, there are many others like the big
January 31, 2021
A few days back, during a webinar on advanced SEO, one of my friends shared important insights on differences between search queries and keywords. Often used interchangeably in
January 30, 2021
Broadly speaking information refers to “Knowledge conveyed by means of representation of any kind.” When users issue an informational search query on the search engine home
January 29, 2021
Navigational queries are also called “GO” queries because they help us “go” to a specific website URL. By definition, a navigational query is the query that user’s execute to find