Broadly speaking information refers to “Knowledge conveyed by means of representation of any kind.” When users issue an informational search query on the search engine home page, they want detailed information about that query. Such information may contain text, graphics and videos
By definition “An informational search query is a Know Query that shares knowledge to the user about anything relevant to him.”
Index: Informational Search Queries
Informational queries can be broadly classified as below:
Can you tame informational queries for your benefit? Yes, to a great deal. A lot of search queries on Google, Bing and other search engines are informational queries. They can be tamed so all the companies are working on them, so you should join the band wagon as well.
Best way to optimize informational search queries is to generate quality content that may include but is not limited to:
Ultimate objective is to create trustworthy, reliable, and authoritative content in a really presentable fashion. Wherever possible use citations to gain that credibility.
Here’s how you can optimize your online property for informational search queries:
Consider all the online enclyopedia websites, most notably Wikipedia. It provides authoritative, trustworthy and meaningful content, which people refer to and believe to a large extent. In addition, it also has certain guidelines at place, which its contributors have to adhere to.
However, websites like these are text-rich but are not content rich. That’s where you can work upon. Think of ways to present content in a way that is quick to read or easy to view and understand. Also ensure that it’s presented in a way that is appealing to the readers.
By following all these tips your brand will start ranking at decent positions on SERPs of informational queries relevant to your business.