Any optimization that you perform on your website and to a large extent on its pages is on-page optimization. Ultimate aim of on-page SEO is to make the website more usable for users and more visible for search engines. Invariably, this results in higher ranking for the site and eventually a lot more conversions.
To get on-page SEO right, various aspects of the page need to be looked into. Here we list quite a few that hold the key:
Lesser the time the site takes to load on a PC or a mobile phone, the better it is for its rankings. 50% percent of users will abandon a site if takes longer to load. Even a second of page load delay can reduce the conversion by a whopping 7%. So make your site load fast. How? Do these four things:
At the heart of every successful SEO strategy is thorough research of keywords. Here are a few pointers to consider:
Content is king. Visitors come to a site in search of relevant, meaningful, and easy to comprehend content. A 360 degree review of a product that is easy to digest will make a visitor come back for more. Same goes with a blog post on a social issue that touches the heart of every reader. This is the power of content.
However, to create a connection with the search engines quite a few factors need to be considered:
URLs (Urinary Resource Locator): Is the address of the webpage. It should clearly convey what the page is about.
Best practices for URLs
Title Tag: It’s the most important tag on the page. However, it’s only for search engines to comprehend and is displayed on SERPs. So, as far as possible, include the main keyword in the title. However, include it organically. Title shouldn’t be stuffed with the keyword.
Header tags: Are HTML elements (H1-H6), are used to identify headings and subheadings within your content. They make the content skimmable for readers, enhance readability, and reduce bounce rate.
Meta Description: It’s the description or a summary of the page content and is displayed on SERPs. Again, it’s essential to include the main and related keywords in the meta-description. The length should be limited to 160 characters.
Alt–tags: Alt-tags are for search engines to identify images and videos. Search engines can’t see images and videos like humans so they depend on these tags for appropriate comprehension. So, it’s essential to include alt tags wherever applicable.
And a Few More Pointers:
Right from the time a website is being developed; all these on-page SEO pointers must be catered in to take assuring steps towards a really high search engine ranking and loyal reader base. Equally important is to work on these pointers regularly to ensure long-term traction for a website.