Ultimate aim of an SEO process is to give a website more visibility on search engines, increase traffic on its pages, and generate more leads.
As an SEO expert, you will come across clients who are of the view that with some minor tweaks their website will start generating the much needed traffic. However, it’s not the case.
With SEO, you need to have a plan at place, coupled the vision and patience to stick with it. Here we look at the steps that form the plan:
Clients recommend site audit to ensure that only visitors that can turn into potential clients visit their site.
In SEO terminology, technical audit means thorough examination of all the elements of the site, including URL structure, sitemaps, load times of homepage and inner pages, as well as bounce rates. Proper technical audit may take weeks to complete.
Content audit identifies relevant pieces of content for a website and churns out useless ones. Content may be repositioned, rewritten, or edited to eliminate wordiness. When the content audit finishes only pages that have the potential to drive traffic on the website remain.
By definition, technical SEO refers to optimization of the site so that search engine spiders crawl and index it properly.
A few prominent issues to look into are:
Its essential to get technical aspects of a site sorted. However, there is much more to it than these nimble changes.
When it comes to SEO, keywords still hold a lot of value. They are still the backbone of all search campaigns. So, a lot of time and effort needs to be placed to identify the keywords that have the potential to beat the competition and generate relevant traffic on the client’s site.
Next step is to use these keywords to create content, where there is evolution of sorts since last decade or so. Gone are the days when using exact keywords in content was essential. Today, while creating content, what’s required is to immerse the intent behind the keywords in it. Content needs to be engaging and should reflect the overall gist of keyword of keywords.
Nowadays, be it a local technician next door or a businessman serving in a specific area, all are trying to exploit the reach of the web to get more leads. An SEO expert needs to understand how he can help his clients get more leads from local customers.
One obvious aspect to look into is to get accurate NAP (name, address, phone) updated on the client’s website. Secondly, complement it with content that gives a precise idea about the client’s area of service such as Delhi and its satellite towns or the Tristate area in the U.S.
Update the details on the client’s site (if it is at place) as well as on listings most prominently on Google My Business.
Meaningful; thought provocative content is the driving force behind SEO. Quality content is King. So, it’s imperative to have a sound content strategy at place, the one that aligns itself with the goals and objectives of a business.
SEO experts should design a content strategy for a site in such a way that whenever a prospective customer comes on the site, he should get a clear understanding on where to navigate; no matter from where he enters a site. Robust content coupled with effective interlinking ensures this.
It’s also important to have an uninterrupted flow of content coming. Start with having pages that talk about the products and services. In addition, have a section of frequently asked questions (FAQs) and a Blog section at place. Finally, find ways to enhance user experience with optimum use of visuals and graphics.
Once the content strategy is at place, have a content calendar at place because various sections of the site (blogs, news, etc.) require regular updates.
Clients can prefer to keep content creation to themselves or may ask the SEO companies to get the same created. However, in both the scenarios it needs to be optimized and it must adhere to the best SEO practices. In addition, it has to be engaging and very easy to comprehend.
Because search engines work on algorithms that can never be tamed, when it comes to ranking there are no guarantees. However, if one follows the process, favourable results are achievable.
Ultimate aim is to ensure that the site beats the competition and ranks really high on search engine matrices. To achieve that, embark on the process which has been briefed above, diligently and patiently.