What is Search Engine Optimization (SEO)? Well, there are a lot of misconceptions about it. People presume this fine art to be a set of malpractices used by experts to manipulate the rankings of websites. Keyword stuffing, cloaking and black art are a few jargons that often get correlated with SEO. However, in reality it’s a set of techniques and practices to bring legitimate traction to the online properties on search engines.
Since the advent and evolution of Internet, businesses have moved way beyond traditional types of marketing and are whole-heartedly embracing various online marketing models to brand themselves, expand their reach and increase revenue, exponentially. Some of these models are pay-per-click (PPC), content marketing, social media optimization (SMO), email marketing and of course search engine optimization (SEO).
Unlike general belief, the basic building blocks of SEO are fairly easy to understand and implement. It can enable businesses and organizations to leverage its reach and get extensive web presence. All is required is its effective and timely deployment, because if done meaningfully, SEO can be the most cost-effective stage of website development. Yes indeed! For instance, pages on any website need to be fine-tuned through proper analysis and research, with which traffic can be boosted to give the pages much needed imprints on the search engines. URLs need to complement the pages well, as often they are the first thing search engines and users see. Even the homepage needs to be optimized in such a manner that it gets enough traction by search engine crawlers. All these objectives can be achieved if time-bound and gainful SEO techniques are deployed.
Finally, SEO is the way forward to beat the competition and rank higher in search engine results. Even if the online property is able to attain the top position it needs to be re-optimized and updated regularly, as competition up there is really tough. So, at every step, experts need to get back to basics and work in right direction to ensure desired footing for the website on search engine results.
In the subsequent post, we will cover each and every topics related to Search Engine Optimization.