Now that you have a working and viable social media strategy at place, it’s time to move further. Remember that the last word in social media optimization (SMO) is “optimization,” so in way it’s inherent to everything we do with it. Optimization is a never ending process and continues till the time the organization intends to benefit from social media campaigns.
In this tutorial, we will understand various techniques you can adapt to optimize your SMO campaign, so that they continue to deliver expected results in time-bound manner and improve your social media presence. Now let’s start how to optimize the social media campaigns with below social media optimization tips and pointers.
Index: SMO Tips and Tricks
Perform periodic audits: of all social media profiles of your brand or company. Here are the pointers you can consider:
They should be consistent with your business’s online presence or effectively convey information about any ongoing promotion or celebration.
For instance the horizontal image size for Facebook has to be consistent with 1200*628 pixels, nothing more and nothing less. Similarly for Twitter is has to be 1200*675 pixels.
Fine tune the search quotient: with regular review of keywords or phrases around which you’re content has been written.
Identify what to publish & when: with weekly check of publishing frequency and content types across different platforms.
Optimize the writing style of your posts: by working around the writing style that suits with the overall flavour of company’s online offerings.
Track the behaviour of your audience: by keeping a close vigil on the links they click through by measuring.
Once you have all these measurements at place, you can optimize your links and underlying content to deliver what the users love to view. And once you get its clear understanding, you can promote your products along these observations.
Participate and Converse: with your audience and spread the word about your products and services.
Invariably, more clicks translate into more traffic, which translates into more conversions and finally more revenue. So, the ultimate objective is to optimize your social media offerings in such a way that they contribute to increasing the traffic on your underlying website.