To keep an SMO campaign going on expected lines requires a lot of effort. So to make life a bit easier for online marketers, there are quite a few useful tools that they can

Now that you have a working and viable social media strategy at place, it's time to move further. Remember that the last word in social media optimization (SMO) is

As we have learnt so far, there are innumerable benefits of SMO. Overtime, a lot of businesses around the world have understood its capabilities and potential. Secondly, to

At the base of every SMO strategy are a set of rules that lay the foundation of its right approach. These rules were first given by Rohit Bhargawa in 2006. This tutorial will look at

First and foremost, let's get our thoughts clear here. Social Media Optimization (commonly known as SMO) cannot be termed as optimization of social media profiles of an entity.