SMO Tips and Tricks
SMO Tips and Tricks: Improve your Social Media Presence
June 23, 2021
What is Search Engine Marketing
What is SEM? A Basic Guide to Search Engine Marketing
July 7, 2021
Social Media Optimization Tools

Look Below Top 10 Social Media Optimization Tools

To keep any SMO endeavour moving forward, on expected lines, requires a lot of resources and effort. So to make life easier for online marketers, there are quite a few useful tools that they can deploy.

In this tutorial we will look at the various features of ten of these wonderful, state-of-the-art tools to give your SMO endeavour a new lease of life. The list comprises some of the best tools online marketers can use to streamline their day-to-day SEO activities.

  1. Hootsuite: The brainchild of Ryan Holmes, the current CEO of HootSuite Inc. the tool is used to:
  • Create, curate, share and schedule social media campaigns.
  • Analyze campaigns on different social media platforms from the Hootsuite dashboard.   
  • Deploy team management tools with which teams can collaborate and manage campaigns on real-time basis.
  • Work with crisp reports that can be as critical as you want when it comes to gauging the KPIs of campaigns.
  • Download the app version of the product and be in the companionship of 7 million+ users from 196 countries.

2. AgroPulse: AgroPulse offers a host of collaboration tools that help in inbox management publishing, reporting, monitoring, and team collaboration. Specifically, the users can:

  • Make the most of a central dashboard with which they can manage all their social media channels.
  • Utilize separate models as per their requirements, whether they are agencies, SMBs or established business enterprises.
  • Make use of the Social Media Inbox tool that does all the mechanical stuff for the online marketers like segregating tweets they have replied to, posts they have commented upon and all the pending stuff.
  • Benefit from the Social Media Reporting feature that does all the analysis for them and compiles the same in a neat PPT. So, the presentations for reporting purposes are taken care of, seamlessly.

3. Social Oomph: Socialoomph.com has social media scheduling tools for individuals and teams. Some of its noteworthy benefits are:

  • Bulk upload posts and schedule them at a specific date or time.
  • Utilize team collaboration tools to add members, assign privileges, organize them in teams and authorize access to individuals or teams.
  • Make use of features like RSS Feeds and Webhooks to automatically create social and blog posts.
  • Tag posts so that teams and managers can easily find them, group them, or give instructions to self-destruct them after a particular time period.

4. SocialFlow: With a plethora of activities to perform, often time management can be an issue of concern for social media specialists. Socialflow makes their day-to-day tasks are bit easier. Some of its benefits are:

  • Recommend posts, shares or tweets marketers can repost, re-share, or re-tweet to build up an active follower base.
  • Analyze campaigns with keywords and hashtags and more.
  • Takes care of almost all day-to-day high volume content creation and management issues.
  • Secure your content with world-class enterprise security.

5. EveryPost: EveryPost claims to be designed for the newage social media marketer who prefers to manage everything related to SMO on the go. With EveryPost users can:

  • Seamlessly access the social media campaigns of all the clients through one central app.
  • Post, schedule, monitor, analyze, and create reports of their campaigns on the go.
  • Curate, customize, schedule and post content seamlessly across all major social media platforms and much more.

6. Tweepi: The tool is exclusively designed for Twitter (as the name suggests), yet its inclusion in our list is worth it. Here’s why:

  • Tweepi uses artificial intelligence to filter out the best tweets from your client’s account and build up a follower feed.
  • It seamlessly monitors, tweets, retweets, mentions, etc.
  • It helps to follow highly relevant users, un-follow undesirable ones and do much more with the Twitter account.

7. Buffer: With Buffer, marketers can manage all the social media accounts seamlessly with these extremely useful features:

  • A composite dashboard platform from where everything gets managed like a breeze.
  • Schedule the posts and leave the tasks of getting them published to Buffer. For instances:
  • Schedule tweets on hourly basis to ensure 24*7 presence of an account and leave Buffer to get them published.
  • Create Instagram content and schedule reminders on Buffer to post them at ideal time.

8. Edocr: This tool publishes and shares content on social media for free.

  • Create e-books and share the same on social media. Formats supported are PDF, PPT, Google Docs, XLS, Sheets and Slides.
  • As and when the users download and read the document, Edocr connects the specialist to those visitors for more engagement.
  • One can also follow those visitors to enable easy engagement, going forward.
  • Online marketers can also opt for the premium version of Edocr to enhance SEO through linkbacks and generate leads.

9. HubSpot: With HubSpot at helm of their SMO planning and implementation, online marketers can easily track and manage every social media trend or activity.  Among other activities they can:

  • Utilize its Engaged Contact feature to track leads.
  • Publish content or schedule them for a future time
  • Get suggestions on when to publish posts on various social media platforms.
  • Displays content that helps them get all the context online marketers to plan their campaigns more effectively.

 10. Tweetdeck: This tool enhances the experience of Twitter specialists by letting them to:

  • Manage multiple accounts from one single interface.
  • View multiple timelines from one single interface.
  • Create custom user content.
  • Tweet, like or follow from multiple accounts.
  • Schedule tweets.

SMO Tools: Conclusion

Online marketers can deploy any of these SMO tools to manage their day-to-day activities. These tools can help them stay organized, save time, and collaborate like a breeze.  So if you as an SMO specialist or an online marketing manager have ideas to implement and work upon, these tools can be more than handy to work with.