In this eLearn page, we cover all the elements that constitute Social Media Optimization (SMO). SMO utilizes the features of various social media channels to build the online presence of an individual, brand, company or an organization. SMO can be used to good effect to create awareness about the products and services on offer among existing and prospective customers. Marketers also use SMO to uphold the online reputation of their clients. Popular SMO platforms utilized world-over by online marketers are Facebook, Twitter, Instagram, Snapchat, and YouTube and Pinterest.

Who Benefits?

These tutorials are designed for anyone. If you are a newbie in the online marketing field who needs to learn as to how their features can be harnessed to benefit their purpose, these tutorials are appropriate for you. Even if you are seasoned online marketing professional who needs to keep up with what’s current in SMO, you are at the right place.


These tutorials are designed for anyone who is a bit conversant with the various social media platforms. Whether you are an SEO or a PPC expert who wants to create a mark in SMO, an entrepreneur who plans to market his brand on popular social media networks, or even a student who decides to take social media as a career, these tutorials will be of immense help.

SMO eLEARN Tutorial

Learn all the effective ways to manage social media accounts like Facebook, Twitter, Instagram, and many more.

Free SEO Tools

Explore our free SEO tools for your website and much more...