There are essentially two types of searches, organic search and paid search. Businesses across the world try to exploit the potential benefits of these search types, as and when

For sure paid search has the potential, scope and reach to get the desired traction for businesses. However, this online marketing channel comes with its own share of drawbacks

There are innumerable benefits of organic search. If companies channelize their resources in right direction and follow a structured approach, organic search can be the

Paid search is the main revenue generating source for search engines. Advertisers submit their ads to search engines, the ads get approved and displayed to users, and subsequently

Paid search, though instant, ceases to deliver the moment the advertiser pauses the ad campaign. On the other hand, organic search is not bound by any paid campaign. It

Unlike organic search, paid search is an online marketing channel in which search engines permit businesses to show their ads in SERPs. Google leads the market share in paid

The term organic means anything that is produced naturally. In online marketing, organic search refers to search that yields results without executing anything inventive such as

Navigational queries are also called “GO” queries because they help us “go” to a specific website URL. By definition, a navigational query is the query that user’s execute to find