March 6, 2021
Disadvantages of Paid Search

4 Major Disadvantages of Paid Search in Digital Marketing

For sure paid search has the potential, scope and reach to get the desired traction for businesses. However, this online marketing channel comes with its own share of drawbacks
February 22, 2021
Disadvantages of Organic Search

4 Major Disadvantages of Organic Search in SEO

There are innumerable benefits of organic search. If companies channelize their resources in right direction and follow a structured approach, organic search can be the
February 16, 2021
Benefits of Paid Search in Digital Marketing

7 Most Important Benefits of Paid Search in Digital Marketing

Paid search is the main revenue generating source for search engines. Advertisers submit their ads to search engines, the ads get approved and displayed to users, and subsequently
February 16, 2021
Benefits of Organic Search

6 Most Important Benefits of Organic Search in SEO

Paid search, though instant, ceases to deliver the moment the advertiser pauses the ad campaign. On the other hand, organic search is not bound by any paid campaign. It
February 15, 2021
What is Paid Search in Digital Marketing

What is Paid Search in Digital Marketing?

Unlike organic search, paid search is an online marketing channel in which search engines permit businesses to show their ads in SERPs. Google leads the market share in paid
February 14, 2021
What is Organic Search in SEO

What is Organic Search in SEO?

The term organic means anything that is produced naturally. In online marketing, organic search refers to search that yields results without executing anything inventive such as
January 31, 2021
Difference Between Keywords Vs Search Queries

Keywords vs Search Queries: How do they Differ?

A few days back, during a webinar on advanced SEO, one of my friends shared important insights on differences between search queries and keywords. Often used interchangeably in
January 30, 2021
What is a Informational Search Query

What is a Informational Search Query?

Broadly speaking information refers to “Knowledge conveyed by means of representation of any kind.” When users issue an informational search query on the search engine home
January 29, 2021
What is Navigational Search Query

What is a Navigational Search Query?

Navigational queries are also called “GO” queries because they help us “go” to a specific website URL. By definition, a navigational query is the query that user’s execute to find
January 28, 2021
What is a Transactional Search Query

What is a Transactional Search Query?

Consider this scenario. You plan to buy a water purification system. A few search queries that you may issue are "water purifier dealers near me", "best water purifiers" or obvious